Thursday 11 December 2014

edudo celebrates the end of the QCF

yesterday, the Qualifications and Credit Framework hit the dust! Ofqual has announced that vocational qualifications will no longer need to meet QCF rules in order to be eligible for public funding.

"the QC.. what?" you may wonder-- and very reasonably so. But the QCF mattered.  Shadowy, impenetrable and largely unloved, it created strict new rules for the size, structure and name of every vocational qualification in the land.  More or less every pre-existing award had to be comprehensively redesigned. It cost the UK millions. It distorted vocational education for young people and adults alike. And it rewarded low quality at the expense of excellence and innovation.
QCF rules lasted just seven years from their roll-out by the now defunct Qualifications and Curriculum Authority. But they were the apogee of a much longer-standing, ideologically driven campaign by various government agencies to allegedly raise the prestige of vocational education, and achieved the exact opposite in the end.
so no wonder that Ofqual's review concluded that the "one-size-fits-all approach to... vocational qualifications is not necessary and in some cases has proved inappropriate and damaging". It is finally up to employers and educators to help Ofqual to develop qualifications which deserve, and therefore acquire, genuine value.
at edudo, learning is, first and always, about improving life-chances. It's what people do when they want to make sense of the world!

Wednesday 10 December 2014

edudo secures international brand trademarks

edudo is delighted to have formally secured international trademarks for its core brand identities including edudo, edu4work, edu@work, edu4all & edu4u. 

our brand - edudo - is the key asset of this business, distinguishing it from others and forming an “attractive force which brings in our customers". It was vital for edudo to ensure its brand identity is secure. 
at edudo, learning is, first and always, about improving life-chances. It's what people do when they want to make sense of the world!